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Evidence based strategy & innovation

We help companies, organizations and associations turn ideas into reality...fast!

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Changing from a textbook distributor to a partner for digital learning

We investigated the market for digital course materials and virtual learning platforms.

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3 takeaways from HR Tech World Congress

Our main takeaways from the greatest HR show on earth

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7 lessons how Tesla is defying the rules for Startups and Innovation

Elon Musk and his unique world view is the subject of business journals & learned professors alike

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When losses are more motivating than wins

Four ways loss aversion has been used to shape behavior

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Is the Belgian retailer market ready for disruption?

On the request of a big DIY retailer in Belgium, we conducted a thorough research into P2P sharing opportunities within the collaborative economy market.

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bpost launches bringr in Brussels & Ghent

Bringr is a crowsourced shipping service where everyone gets paid to transport and deliver goods.

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The ownership of Big Data

One of the biggest questions about Big Data is: “who owns it?”.
How can you use, value, and trade data, without clear property rights?

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The perils of highlighting a better path

Recent research has revealed that alerting customers to better options can actually backfire and increase churn.

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How robo-advisors take the lead?

Although some clients still go to a private banker, others already manage their assets online. Robo-advisors and digital wealth-management already work in the Benelux.

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Who We Are

Needle is a people-centered strategy and innovation firm. Our tools continuously improve to keep on handling transformation in companies, organizations and society as a whole, therefore we drive systematic innovation inside organizations, prototype new products & services and scale those ideas that show potential to larger audiences.

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Latest Insights & Cases

PSD2, the directive that will transform banking in the EU

The second Payment Services Directive (PSD2) has been attracting quite a lot...

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5 psychological principles that drive successful gamification

Anyone who has lost countless hours playing Candy Crush, Farmville or Bejewelled...

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CASE: How can Standaard Boekhandel transition from a textbook distributor to a partner for digital learning?

At the request of Standaard Boekhandel, we investigated the market for digital...

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4 takeaways from HR Tech World Congress

The HR Tech World Congress, known as the greatest HR show on...

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Our Team

Geert Desager

Geert Desager

Founder

Geert Desager is CEO of Needle and has more than 20 years of experience in marketing and strategy at companies such as Microsoft, Paypal and DDB in Europe, Africa as...

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Miranda Maes

Miranda Maes

Strategic Consultant

Miranda is strategic consultant at Needle, searching for solutions to today’s marketing challenges at the intersection of technology, innovation and communication. She has 20 years of experience in communications, marketing...

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Gunter Blanckaert

Gunter Blanckaert

Consultant

Gunter is a passionate & pragmatic digital leader with over 15 year of experience in digital marketing strategy, advertising, e-commerce and business transformation in international B2C & B2B environments. He’s...

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Stijn Martens

Stijn Martens

Online Marketing Consultant

Stijn is holding a Master in Communication & MultimediaDesign and has an additional high school teacher’s degree. He worked in different digital creative agencies serving national and international A-brands for...

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Etienne Goffin

Etienne Goffin

Senior Economist

Etienne is Senior Economist at Needle Strategy. He combines his experience in economics with his interest in the new technologies to realize the digital ambitions of our clients. He produces...

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Justin Saddlemyer

Justin Saddlemyer

Senior Behavioral Researcher

Justin Saddlemyer is a Senior Behavioral Researcher at Needle Strategy. In his role as a behavioral researcher, Justin strives to incorporate state-of-the-art quantitative consumer research into Needle’s projects. Before working...

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