Needle Strategy - Evidence based strategy & innovation |

Evidence based strategy & innovation

We help companies, organizations and associations turn ideas into reality...fast!

Discover what we do

Product upgrades: Losing your phone and dropping your mug

How do consumers make the decision to trade in their outdated model for the newest release?

Brexit - the seven year itch and some tech implications

Deadline date is 29 March 2019, but we predict that this shift will take much longer than that, bringing benefits to EU countries and disadvantaging the UK.

10 new rules for banks in the digital era

Traditional banks are beset from all sides by disruptive threats and challenges.

Using Behavioral Insights to Win at Cannes Lions 2017

Who used behavioral insights the best at Cannes?

Highlights from the Digital Assembly 2017

Here are our 3 personal highlights from this thought-provoking week.

Highlights from Nudgestock 2017

3 of our personal highlights from the event

Is data a new form of currency?

In the digital age, a new powerful form of digital currency is radically redefining trade: data

Are you ready for the GDPR?

Here's a simple roadmap to navigate around the GDPR roadblock

Strange ways consumers interpret online reviews

An online review is more than just the average score or product information.

Who We Are

Needle is a people-centered strategy and innovation firm. Our tools continuously improve to keep on handling transformation in companies, organizations and society as a whole, therefore we drive systematic innovation inside organizations, prototype new products & services and scale those ideas that show potential to larger audiences.

Strategy

Helping companies, organisations and associations decide what to do based on scientific research. In the...

Field guides

Interested in a particular topic, sector, or trend? Our field guides can provide you with...

Innovation check-up

Expert reviews performed on your firm from a behavioral or economic angle, allowing you to...

Workshops

Our consultants will lead you through a half-day workshop with an aim to optimize your...

Latest Insights & Cases

An introduction to corporate financing with cryptocurrencies

Blockchains, distributed ledgers, smart contracts, dApps, ICOs, ... The buzzwords around digital...

Bitcoins, Blockchains and the Future of Cryptocurrencies

On August 1st 2017, Bitcoin reached a fork in the road, and...

Product upgrades: Losing your phone and dropping your mug

How do consumers make the decision to trade in their outdated model...

Brexit – the seven year itch and some tech implications

Metadata Article 50 gave Britain 2 years to exit from the EU....

View All Posts

Our Team

Geert Desager

Founder

Geert Desager is CEO of Needle and has more than 20 years of experience in marketing and strategy at companies such as Microsoft, Paypal and DDB in Europe, Africa as...

More details

Miranda Maes

Strategic Consultant

Miranda is strategic consultant at Needle, searching for solutions to today’s marketing challenges at the intersection of technology, innovation and communication. She has 20 years of experience in communications, marketing...

More details

Gunter Blanckaert

Consultant

Gunter is a passionate & pragmatic digital leader with over 15 year of experience in digital marketing strategy, advertising, e-commerce and business transformation in international B2C & B2B environments. He’s...

More details

Stijn Martens

Online Marketing Consultant

Stijn is holding a Master in Communication & MultimediaDesign and has an additional high school teacher’s degree. He worked in different digital creative agencies serving national and international A-brands for...

More details

Etienne Goffin

Senior Economist

Etienne is Senior Economist at Needle Strategy. He combines his experience in economics with his interest in the new technologies to realize the digital ambitions of our clients. He produces...

More details

Justin Saddlemyer

Senior Behavioral Researcher

Justin Saddlemyer is a Senior Behavioral Researcher at Needle Strategy. In his role as a behavioral researcher, Justin strives to incorporate state-of-the-art quantitative consumer research into Needle’s projects. Before working...

More details

Bela Evers

Senior Digital Consultant

Bela is Senior Digital Consultant at Needle, focused on bridging the gap between technology, innovation, business models and customer experiences. Bela has over 20 years experience in digital marketing strategy...

More details