Evidence based strategy & innovation

We help companies, organizations and associations turn ideas into reality...fast!

Discover what we do

Learn why people prefer LPs to MP3s

Why we value digital products less, and how to increase our attachment to them

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Case: How we helped Belmio coffee position their premium capsules

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eSports: a new type of spectator sport

Let's delve into the world of eSports, from the definition, history, demographics, and motivations.

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ECB has no institutional view on Bitcoins

We predict that a widespread use of independent digital currencies would trigger a contraction of central banks’ balance sheets

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Effective alternatives to brainstorming

Why traditional brainstorming often fails, and techniques that can navigate these roadblocks

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Team diversity

The foundation for successful innovation

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The Fintech Challenge

How PSD2 will kickstart banks in their Digital Transformation

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Our 5 key takeaways from Zest Malta

This event attracted over 400 attendees from the tech startup community in the Mediterranean, including entrepreneurs, investors, accelerators, and corporations.

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How does customer feedback affect attitudes and behavior?

How many times per day are you asked to provide feedback on a product or service?

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Who We Are

Needle is a people-centered digital strategy and innovation firm. Our tools continuously improve to keep on handling transformation in companies, organizations and society as a whole, therefore we drive systematic innovation inside organizations, prototype new products & services and scale those ideas that show potential to larger audiences.  

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Latest Insights & Cases

Why we value digital products less, and how to increase our attachment to them

Digital products have a large number of advantages over their physical counterparts....

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Case: How we helped Belmio coffee position their premium capsules

The premium coffee brand Belmio faced a difficult challenge: marketing high-quality aluminum...

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eSports: a new type of spectator sport

In 2016, the eSports market was valued at approximately 493 million USD....

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ECB has no institutional view on Bitcoins

Last month, the European Parliament Committee on Economic and Monetary Affairs received...

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Our Team

Geert Desager

Geert Desager

Founder

Geert Desager is CEO of Needle and has more than 20 years of experience in marketing and strategy at companies such as Microsoft, Paypal and DDB in Europe, Africa as...

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Miranda Maes

Miranda Maes

Strategic Consultant

Miranda is strategic consultant at Needle, searching for solutions to today’s marketing challenges at the intersection of technology, innovation and communication. She has 20 years of experience in communications, marketing...

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Gunter Blanckaert

Gunter Blanckaert

Consultant

Gunter is a passionate & pragmatic digital leader with over 15 year of experience in digital marketing strategy, advertising, e-commerce and business transformation in international B2C & B2B environments. He’s...

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Stijn Martens

Stijn Martens

Online Marketing Consultant

Stijn is holding a Master in Communication & MultimediaDesign and has an additional high school teacher’s degree. He worked in different digital creative agencies serving national and international A-brands for...

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Etienne Goffin

Etienne Goffin

Senior Economist

Etienne is Senior Economist at Needle Strategy. He combines his experience in economics with his interest in the new technologies to realize the digital ambitions of our clients. He produces...

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Justin Saddlemyer

Justin Saddlemyer

Senior Behavioral Researcher

Justin Saddlemyer is a Senior Behavioral Researcher at Needle Strategy. In his role as a behavioral researcher, Justin strives to incorporate state-of-the-art quantitative consumer research into Needle’s projects. Before working...

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