Evidence based strategy & innovation

We help companies, organizations and associations turn ideas into reality...fast!

Discover what we do

Highlights from Nudgestock 2017

3 of our personal highlights from the event

Read More

Is data a new form of currency?

In the digital age, a new powerful form of digital currency is radically redefining trade: data

Read More

Are you ready for the GDPR?

Here's a simple roadmap to navigate around the GDPR roadblock

Read More

Strange ways consumers interpret online reviews

An online review is more than just the average score or product information.

Read More

Karl Marx and the Digital Economy

Is Marxism still relevant to examine the digital transformation of capitalism?

Read More

Who is vulnerable to fake news?

Are all sides of the political spectrum likely to seek information that proves them right?

Read More

Innovation is about action, not words!

We are still bombarded with innovation, transformation and disruption theories that are based on nothing more than the views they count on their Slideshare.

Read More

Macron, the President who wants to digitize France

The first page of his Manifesto states that “the digital revolution is changing our ways of producing, consuming and living together”

Read More

Crowdfunding: the Kindness of Strangers

Crowdfunding offers the funder different rewards based on different funding models and differing funding needs.

Read More

Who We Are

Needle is a people-centered strategy and innovation firm. Our tools continuously improve to keep on handling transformation in companies, organizations and society as a whole, therefore we drive systematic innovation inside organizations, prototype new products & services and scale those ideas that show potential to larger audiences.

Contact us

Latest Insights & Cases

Highlights from Nudgestock 2017

This past week I had the pleasure to attend Nudgestock 2017 in...

Read More

Is data a new form of currency?

In the most basic sense, a currency is really nothing more than...

Read More

Less than a Year and Counting! Are you ready for the GDPR?

We hope you have the date 25 May 2018 written in large...

Read More

Strange ways consumers interpret online reviews

An online review is more than just the average score or product...

Read More
View All Posts

Our Team

Geert Desager

Geert Desager

Founder

Geert Desager is CEO of Needle and has more than 20 years of experience in marketing and strategy at companies such as Microsoft, Paypal and DDB in Europe, Africa as...

More details
Miranda Maes

Miranda Maes

Strategic Consultant

Miranda is strategic consultant at Needle, searching for solutions to today’s marketing challenges at the intersection of technology, innovation and communication. She has 20 years of experience in communications, marketing...

More details
Gunter Blanckaert

Gunter Blanckaert

Consultant

Gunter is a passionate & pragmatic digital leader with over 15 year of experience in digital marketing strategy, advertising, e-commerce and business transformation in international B2C & B2B environments. He’s...

More details
Stijn Martens

Stijn Martens

Online Marketing Consultant

Stijn is holding a Master in Communication & MultimediaDesign and has an additional high school teacher’s degree. He worked in different digital creative agencies serving national and international A-brands for...

More details
Etienne Goffin

Etienne Goffin

Senior Economist

Etienne is Senior Economist at Needle Strategy. He combines his experience in economics with his interest in the new technologies to realize the digital ambitions of our clients. He produces...

More details
Justin Saddlemyer

Justin Saddlemyer

Senior Behavioral Researcher

Justin Saddlemyer is a Senior Behavioral Researcher at Needle Strategy. In his role as a behavioral researcher, Justin strives to incorporate state-of-the-art quantitative consumer research into Needle’s projects. Before working...

More details
Bela Evers

Bela Evers

Senior Digital Consultant

Bela is Senior Digital Consultant at Needle, focused on bridging the gap between technology, innovation, business models and customer experiences. Bela has over 20 years experience in digital marketing strategy...

More details