Who We Are
Needle is a people-centered strategy and innovation firm. Our tools continuously improve to keep on handling transformation in companies, organizations and society as a whole, therefore we drive systematic innovation inside organizations, prototype new products & services and scale those ideas that show potential to larger audiences.Contact us
Helping companies, organisations and associations decide what to do based on scientific research. In the...
Interested in a particular topic, sector, or trend? Our field guides can provide you with...
Expert reviews performed on your firm from a behavioral or economic angle, allowing you to...
Latest Insights & Cases
PSD2, the directive that will transform banking in the EU
The second Payment Services Directive (PSD2) has been attracting quite a lot...Read More
5 psychological principles that drive successful gamification
Anyone who has lost countless hours playing Candy Crush, Farmville or Bejewelled...Read More
CASE: How can Standaard Boekhandel transition from a textbook distributor to a partner for digital learning?
At the request of Standaard Boekhandel, we investigated the market for digital...Read More
4 takeaways from HR Tech World Congress
The HR Tech World Congress, known as the greatest HR show on...Read More
Geert Desager is CEO of Needle and has more than 20 years of experience in marketing and strategy at companies such as Microsoft, Paypal and DDB in Europe, Africa as...More details
Miranda is strategic consultant at Needle, searching for solutions to today’s marketing challenges at the intersection of technology, innovation and communication. She has 20 years of experience in communications, marketing...More details
Gunter is a passionate & pragmatic digital leader with over 15 year of experience in digital marketing strategy, advertising, e-commerce and business transformation in international B2C & B2B environments. He’s...More details
Online Marketing Consultant
Stijn is holding a Master in Communication & MultimediaDesign and has an additional high school teacher’s degree. He worked in different digital creative agencies serving national and international A-brands for...More details
Etienne is Senior Economist at Needle Strategy. He combines his experience in economics with his interest in the new technologies to realize the digital ambitions of our clients. He produces...More details
Senior Behavioral Researcher
Justin Saddlemyer is a Senior Behavioral Researcher at Needle Strategy. In his role as a behavioral researcher, Justin strives to incorporate state-of-the-art quantitative consumer research into Needle’s projects. Before working...More details