Evidence based strategy & innovation

We help companies, organizations and associations turn ideas into reality...fast!

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Does Netflix make us more impatient?

Streaming services are more popular than ever, but what effect does this have on our personalities?

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An introduction to corporate financing with cryptocurrencies

Blockchains, distributed ledgers, smart contracts, dApps, ICOs, ... The buzzwords around digital currency are heard everywhere, but they are sometimes difficult to decipher.

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Bitcoins, Blockchains and the Future of Cryptocurrencies

The digital currency market is populated with thousands of copycats, but only Ethereum competes, and in some ways, beats Bitcoin.

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Product upgrades: Losing your phone and dropping your mug

How do consumers make the decision to trade in their outdated model for the newest release?

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Brexit - the seven year itch and some tech implications

Deadline date is 29 March 2019, but we predict that this shift will take much longer than that, bringing benefits to EU countries and disadvantaging the UK.

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10 new rules for banks in the digital era

Traditional banks are beset from all sides by disruptive threats and challenges.

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Using Behavioral Insights to Win at Cannes Lions 2017

Who used behavioral insights the best at Cannes?

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Highlights from the Digital Assembly 2017

Here are our 3 personal highlights from this thought-provoking week.

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Highlights from Nudgestock 2017

3 of our personal highlights from the event

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Who We Are

Needle is a people-centered digital strategy and innovation firm. Our tools continuously improve to keep on handling transformation in companies, organizations and society as a whole, therefore we drive systematic innovation inside organizations, prototype new products & services and scale those ideas that show potential to larger audiences.  

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Latest Insights & Cases

Five Startups Who Put Behavior First

Many companies seek to apply behavioral science to existing business models. Sometimes...

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What’s the impact of innovation in public policy?

It has long been argued that innovation is a driver of economic...

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Does Netflix make us more impatient?

Streaming services are more popular than ever, but what effect does this...

Read More

An introduction to corporate financing with cryptocurrencies

Blockchains, distributed ledgers, smart contracts, dApps, ICOs, ... The buzzwords around digital...

Read More
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Our Team

Geert Desager

Geert Desager

Founder

Geert Desager is CEO of Needle and has more than 20 years of experience in marketing and strategy at companies such as Microsoft, Paypal and DDB in Europe, Africa as...

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Miranda Maes

Miranda Maes

Strategic Consultant

Miranda is strategic consultant at Needle, searching for solutions to today’s marketing challenges at the intersection of technology, innovation and communication. She has 20 years of experience in communications, marketing...

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Gunter Blanckaert

Gunter Blanckaert

Consultant

Gunter is a passionate & pragmatic digital leader with over 15 year of experience in digital marketing strategy, advertising, e-commerce and business transformation in international B2C & B2B environments. He’s...

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Stijn Martens

Stijn Martens

Online Marketing Consultant

Stijn is holding a Master in Communication & MultimediaDesign and has an additional high school teacher’s degree. He worked in different digital creative agencies serving national and international A-brands for...

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Etienne Goffin

Etienne Goffin

Senior Economist

Etienne is Senior Economist at Needle Strategy. He combines his experience in economics with his interest in the new technologies to realize the digital ambitions of our clients. He produces...

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Justin Saddlemyer

Justin Saddlemyer

Senior Behavioral Researcher

Justin Saddlemyer is a Senior Behavioral Researcher at Needle Strategy. In his role as a behavioral researcher, Justin strives to incorporate state-of-the-art quantitative consumer research into Needle’s projects. Before working...

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Bela Evers

Bela Evers

Senior Digital Consultant

Bela is Senior Digital Consultant at Needle, focused on bridging the gap between technology, innovation, business models and customer experiences. Bela has over 20 years experience in digital marketing strategy...

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