Who We Are
Needle is a people-centered digital strategy and innovation firm. Our tools continuously improve to keep on handling transformation in companies, organizations and society as a whole, therefore we drive systematic innovation inside organizations, prototype new products & services and scale those ideas that show potential to larger audiences.Contact us
Helping companies, organisations and associations decide what to do based on scientific research. In the...
Interested in a particular topic, sector, or trend? Our field guides can provide you with...
Expert reviews performed on your firm from a behavioral or economic angle, allowing you to...
Latest Insights & Cases
Why we value digital products less, and how to increase our attachment to them
Digital products have a large number of advantages over their physical counterparts....Read More
Case: How we helped Belmio coffee position their premium capsules
The premium coffee brand Belmio faced a difficult challenge: marketing high-quality aluminum...Read More
eSports: a new type of spectator sport
In 2016, the eSports market was valued at approximately 493 million USD....Read More
ECB has no institutional view on Bitcoins
Last month, the European Parliament Committee on Economic and Monetary Affairs received...Read More
Geert Desager is CEO of Needle and has more than 20 years of experience in marketing and strategy at companies such as Microsoft, Paypal and DDB in Europe, Africa as...More details
Miranda is strategic consultant at Needle, searching for solutions to today’s marketing challenges at the intersection of technology, innovation and communication. She has 20 years of experience in communications, marketing...More details
Gunter is a passionate & pragmatic digital leader with over 15 year of experience in digital marketing strategy, advertising, e-commerce and business transformation in international B2C & B2B environments. He’s...More details
Online Marketing Consultant
Stijn is holding a Master in Communication & MultimediaDesign and has an additional high school teacher’s degree. He worked in different digital creative agencies serving national and international A-brands for...More details
Etienne is Senior Economist at Needle Strategy. He combines his experience in economics with his interest in the new technologies to realize the digital ambitions of our clients. He produces...More details
Senior Behavioral Researcher
Justin Saddlemyer is a Senior Behavioral Researcher at Needle Strategy. In his role as a behavioral researcher, Justin strives to incorporate state-of-the-art quantitative consumer research into Needle’s projects. Before working...More details